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SAT 21 JUN. at 3:30PM
THUNDER
6
RHINOS
5
SAT 21 JUN. at 4:45PM
ICE
5
LIGHTNING
4
SAT 21 JUN. at 5:00PM
MUSTANGS
4
NORTHSTARS
7
SUN 22 JUN. at 3:30PM
MUSTANGS
3
RHINOS
6
SUN 22 JUN. at 3:45PM
ICE
12
LIGHTNING
5
SUN 22 JUN. at 4:00PM
THUNDER
2
NORTHSTARS
3
SAT 28 JUN. at 3:30PM
BRAVE
9
RHINOS
6
SAT 28 JUN. at 4:00PM
LIGHTNING
2
THUNDER
11
SAT 28 JUN. at 5:00PM
ICE
6
NORTHSTARS
3
SAT 28 JUN. at 5:00PM
ADRENALINE
0
MUSTANGS
4
SUN 29 JUN. at 2:00PM
ADRENALINE
4
MUSTANGS
8
SUN 29 JUN. at 3:30PM
ICE
10
RHINOS
4
SUN 29 JUN. at 4:00PM
LIGHTNING
4
THUNDER
5
SUN 29 JUN. at 4:00PM
BRAVE
4
NORTHSTARS
3
FRI 4 JUL. at 7:30PM
MUSTANGS
2
ICE
5
SAT 5 JUL. at 4:00PM
RHINOS
2
BRAVE
13
SAT 5 JUL. at 4:15PM
LIGHTNING
7
ADRENALINE
4
SAT 5 JUL. at 5:00PM
NORTHSTARS
6
ICE
8
SUN 6 JUL. at 2:00PM
NORTHSTARS
8
MUSTANGS
5
SUN 6 JUL. at 4:15PM
LIGHTNING
4
ADRENALINE
2
SAT 12 JUL. at 4:00PM
RHINOS
2
THUNDER
8
SAT 12 JUL. at 5:00PM
LIGHTNING
3
NORTHSTARS
7
SAT 12 JUL. at 5:00PM
MUSTANGS
0
BRAVE
4
SUN 13 JUL. at 2:00PM
MUSTANGS
4
BRAVE
8
SUN 13 JUL. at 3:30PM
LIGHTNING
4
NORTHSTARS
8
SUN 13 JUL. at 4:00PM
RHINOS
0
THUNDER
8
SAT 19 JUL. at 4:15PM
MUSTANGS
1
ADRENALINE
5
SAT 19 JUL. at 5:00PM
THUNDER
0
NORTHSTARS
4
SAT 19 JUL. at 7:30PM
ICE
2
BRAVE
5
SUN 20 JUL. at 2:00PM
ICE
3
BRAVE
9
SUN 20 JUL. at 3:30PM
THUNDER
10
RHINOS
1
SUN 20 JUL. at 4:15PM
MUSTANGS
4
ADRENALINE
3
SAT 26 JUL. at 4:45PM
ADRENALINE
4
LIGHTNING
3
SAT 26 JUL. at 5:00PM
NORTHSTARS
8
MUSTANGS
1
SUN 27 JUL. at 2:00PM
NORTHSTARS
5
ICE
7
SUN 27 JUL. at 3:45PM
ADRENALINE
7
LIGHTNING
3
SAT 2 AUG. at 3:30PM
NORTHSTARS
6
RHINOS
3
SAT 2 AUG. at 4:00PM
BRAVE
2
THUNDER
11
SAT 2 AUG. at 5:00PM
LIGHTNING
4
MUSTANGS
8
SUN 3 AUG. at 2:00PM
LIGHTNING
6
ICE
10
SUN 3 AUG. at 4:00PM
BRAVE
6
THUNDER
3
SAT 9 AUG. at 5:00PM
ADRENALINE
4
NORTHSTARS
6
SAT 9 AUG. at 5:00PM
RHINOS
3
BRAVE
4
SUN 10 AUG. at 3:30PM
ADRENALINE
8
RHINOS
5
SUN 10 AUG. at 3:30PM
NORTHSTARS
4
BRAVE
7
SAT 16 AUG. at 3:30PM
LIGHTNING
8
RHINOS
2
SAT 16 AUG. at 4:15PM
THUNDER
2
ADRENALINE
5
SAT 16 AUG. at 5:00PM
BRAVE
6
MUSTANGS
7
SUN 17 AUG. at 2:00PM
BRAVE
4
ICE
3
SUN 17 AUG. at 3:30PM
LIGHTNING
6
RHINOS
7
SUN 17 AUG. at 4:15PM
THUNDER
3
ADRENALINE
4
SAT 23 AUG. at 4:00PM
MUSTANGS
4
THUNDER
13
SAT 23 AUG. at 4:45PM
NORTHSTARS
11
LIGHTNING
1
SAT 23 AUG. at 5:00PM
ADRENALINE
3
ICE
11
SUN 24 AUG. at 2:00PM
ADRENALINE
3
ICE
8
SUN 24 AUG. at 3:30PM
BRAVE
6
RHINOS
2
SUN 24 AUG. at 3:45PM
NORTHSTARS
4
LIGHTNING
8
SUN 24 AUG. at 4:00PM
MUSTANGS
7
THUNDER
11
FRI 29 AUG. at 3:00PM
MUSTANGS
2
THUNDER
5
FRI 29 AUG. at 7:00PM
LIGHTNING
1
NORTHSTARS
6
SAT 30 AUG. at 2:00PM
NORTHSTARS
4
ICE
6
SAT 30 AUG. at 6:00PM
THUNDER
1
BRAVE
6
SUN 31 AUG. at 2:00PM
BRAVE
3
ICE
7
AIHL LADDER
Team GP W L OTW OTL CP PTS
Ice 28 20 2 2 4 0 68
Brave 28 15 10 3 0 0 51
Thunder 28 15 10 1 2 -3 46
Northstars 28 13 12 3 0 0 45
Lightning 28 11 11 1 6 0 40
Mustangs 28 11 15 2 0 0 37
Adrenaline 28 10 16 0 2 0 32
Rhinos 28 2 21 4 2 0 14
SCORING LEADERS
TH
Tanner
Hopps
(BRE)
80
Player Points
Yu Hikosaka (PER) 68
Carson Miller (BRE) 66
David Booth (MIC) 64
Joakim Erdugan (MIC) 64
GOALIE LEADERS
T Ishida (MIC)
.908
Goalie SV%
Anthony Kimlin (MMS) .903
Aleksi Toivonen (PER) .895
Matus Trnka (BRE) .885
Alexandre Tetreault (CBR) .869
PARTNERS
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New branding signals new goals for the AIHL
Tuesday, March 24, 2015 - Submitted by AIHL Media

If you have visited the AIHL’s social media channels, you would have seen the AIHL has a new logo.

Throughout the off-season, the AIHL has been working with Canberra-based communications agency Coordinate to update and re-imagine the AIHL brand.

Under the slogan ‘Fast, Fierce, Full-on’, the new brand will take the AIHL into the next generation as the growth and development of the game in Australia continues at a rapid rate.

As the premier ice hockey brand in Australia, the new logo is designed to represent the speed, aggression and strength associated with the sport.

It combines the Australian Commonwealth Star (more commonly known as the ‘Seven Point Star’) and the blade of the hockey stick.

The angle of the logo also suggests the gesture of a stick tap against the ice which, for those that don’t know, is a congratulatory gesture; a sign of respect and/or encouragement.

Coordinate director Warren Apps said that the process of developing the new branding began at the end of last season.

“Season 2014 was a successful one for the league both on and off the ice and there was a collective sense that the time was right for the AIHL to consider a longer term brand strategy which would support its growth aspirations over the medium term and become a strong platform for communicating our strengths,” Apps said.

“Obviously, the logo is an important part of that, and over time, will grow to become a strong symbol of all that the league represents. The design elements that sit around the brand have also been designed to reflect the speed and movement of gameplay – something we identified as a unique attribute of the game and something which Australian sporting audiences are naturally attracted to.

“We also developed a positioning line – ‘Fast, Fierce, Full-on’. Ice hockey is the fastest team sport in the world and research amongst new fans reveals that it is a combination of the speed of game play, the level of skill on show and the uniqueness of the experience that combine as key drivers for new audiences. Our product is also seen by audiences as a unique mix of sport and entertainment so our brand should reflect this.”

From the initial brief to the first designs, it was took around four weeks. However, it wasn’t without its difficulties.

Like any brand development project, there were challenges,” Apps said. “In this instance, we needed to recognise that ice hockey is a developing sport in Australia so the brand needed to be aspirational if it was going to help lift us to the next level. At the same time, we need to be mindful that we are working with a sport that has huge growth potential but limited widespread awareness so at a brand level we need to isolate and communicate our key proposition very clearly and in a way that it is easy to repeat.”

With such huge growth over the past few years, Apps hopes the league will prosper in Australia with the new branding direction.

“Brands take time to develop and grow – often over many years,” Apps said. “But if the appropriate investment is made in driving brand equity they can grow to become very strong symbols of all that they represent – often helping organisations transform from within. Our hope is that the new brand helps to accelerate the increasing level of professionalism we now see in the league and that this drives new audiences to our product, attracts more juniors to our sport and continues to increase our appeal to recruits from around the world.”

The AIHL will continue to evolve branding and assets over the next three months, beginning with new and updated web pages.

AIHL teams will move to a common web platform creating a league identity and common look and feel for visitors. The fan experience will improve, but the teams will also realise efficiencies associated with maintenance, development, and training.

 
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